Media
Creating impactful content and campaigns that amplify voices, engage audiences, and build powerful brand stories.
Level 1
Media Landscape & Creative Basics
Focus: Introduction to Media Channels & Creativity
Duration: 4 Weeks
Modules:
- Media formats and trends
- Tools for content creation: Canva, Adobe, ChatGPT
- Copywriting fundamentals
- On Job Training
Level 2
Content Production & Editing
Focus: Video, Image, and Text Content
Duration: 4 Weeks
Modules:
- Video shooting/editing (mobile + software)
- Canva, Premiere Pro/CapCut basics
- Writing hooks, headlines, and CTAs
- On Job Training
Level 3
Media Strategy & Distribution
Focus: Marketing Channels & Campaigns
Duration: Weeks 4
Modules:
- Social media algorithms
- Organic vs paid reach
- Scheduling tools: Meta, Buffer, Hootsuite
- On Job Training
Level 4
Specialisation + Portfolio Build
Focus: Final Execution & Feedback
Duration: 4 Weeks
Specialization Options:
- Build personal portfolio
- •Submit a brand proposal
- •Final evaluation & demo reel presentation
- On Job Training